Super bowl ads seem to always have elements of humor, sensuality, male & female stereotyping and lots of incredible story telling. Some company’s commercials aren’t worth commenting on and others seem to be able to capture the human story year after year.
This year, we had the usual funny and manly categories telling great stories about what it means to be human. Two growing categories are Epic commercials and commercials that take us through a timeline, or emphasize history.
Standouts for me were VW’s Dark Vader commercial, Coca Cola’s Border Crossing and Chrysler’s very moving Eminem
Carmax I Feel Like
There was a lot of irony in this commercial which always gives us this three second delay in humor… “I feel like a kid in a candy shop”… all the way around until you hear, “I feel like a customer in carmax.”
Doritos House Sitting
Doritos pushes the envelope and often uses shock humor and surprise to make us love their stories. In this ad we see Doritos having resurrection power, “I missed you grandpa.”
Pepsi Shooting Cooler
Every Superbowl should have a “Revenge of the Nerds” storyline and this one even made fun of preppy people.
Three ads felt Epic, like they were not just telling earthly stories, but ones were the whole universe was involved. I loved these ads.
The following commercials all seemed to have men as their target audience.
Bridgestone Reply All
Budweiser Tiny Dancer
Volkswagon Black Beetle
Chevy Lassie Truck
I really like the way so many technologically driven corporations are tapping into the fact that even though their industry depends on change and progression, they are now old companies that have histories that span generations and tell the stories that help us understand who we are and where we came from.
Hundai Old School
See Video HERE
Carmax Service Station
NOT REALLY WORTH MENTIONING
The Soooooo Creepy Doritos Finger Licking Commercial